Privacy Policy

1. Information We Collect

We may collect the following types of personal information when you use thelittleartcollection.co.uk:

• Name – if you contact us via email or forms.
• Email address – if you subscribe or request information.
• IP address – automatically collected for security and analytics.
• Cookies – small files stored on your device to enhance experience and track affiliate referrals.
• Usage data – pages visited, time spent, referral sources, device type, and browser information.

2. How We Use Information

We use the information we collect for the following purposes:

• Analytics – to understand how visitors use our site and improve content.
• Affiliate tracking – to attribute clicks and conversions to our affiliate partners accurately.
• Site improvement – to optimise performance, usability, and relevance of information about betting sites.
• To respond to enquiries and provide requested information.

3. Cookie Policy

We use cookies and similar technologies to recognise your browser and capture certain information.

• Strictly necessary cookies – required for basic site functionality.
• Analytics cookies – help us measure traffic and user interaction (e.g., Google Analytics).
• Affiliate cookies – track clicks to third-party casino and betting sites to allocate commissions.
• Preference cookies – remember choices such as language or region.

You can manage or opt out of cookies via your browser settings or by using our cookie consent tool. Disabling certain cookies may affect site functionality and affiliate tracking.

4. Third-Party Links

Our website contains links to third-party casino and betting sites operated by our affiliate partners. These sites have their own privacy policies and data practices. We do not control, and are not responsible for, how those third parties collect, use, or share your personal information. We encourage you to review their privacy policies before providing any personal data.

5. Your Rights

If you are located in the United Kingdom or the European Union, you have rights under the UK GDPR and Data Protection Act 2018, including:

• Right to access the personal data we hold about you.
• Right to rectification of inaccurate or incomplete data.
• Right to erasure (“right to be forgotten”) in certain circumstances.
• Right to restrict processing of your personal data.
• Right to data portability.
• Right to object to processing based on legitimate interests.
• Right to withdraw consent at any time where processing is based on consent.

If you are a California resident, you may also have rights under the California Consumer Privacy Act (CCPA), including the right to know, delete, and opt out of the sale of personal information. We do not sell personal information as defined by the CCPA.

To exercise any of these rights, please contact us using the details below. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).

6. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, including legal, accounting, or reporting requirements. Analytics and cookie data is typically retained in an aggregated or anonymised form. Affiliate tracking data may be kept for the duration required by our affiliate partners to verify referrals and commissions.

7. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at:

[email protected]